Largest Youth-Led National Campaign Against Cyberbullying to Spotlight Realities of Bullying in the Digital Age
SAN BRUNO, Calif., Jan. 18, 2012 /PRNewswire/ — SocialShield, (www.socialshield.com), the leading online monitoring service for kids’ social networking activities, today announced it is sponsoring The Great American NO BULL Challenge. The grassroots, youth-led movement invites America’s 25 million teens to unite against bullying through a peer-to-peer video contest and video awards event. Spokespeople include young adults who were bullied in their youth. Beginning January 15th, teens across the country will write and direct their own anti-bullying videos to submit. The winners of the NO BULL Challenge will be announced at a Red Carpet Awards Event in San Francisco on July 21, 2012 and the winning videos will be used as Public Service Announcements.
“The false anonymity and en masse mentality social networks provide kids quickly evolve a harmless prank or tease into a major cyberbullying situation which is far more psychologically damaging to our youth than a schoolyard fight,” said George Garrick, CEO of SocialShield. “Addressing cyberbullying is going to require peer influence and communication — teens talking to each other and parents talking with their teens. The NO BULL Challenge is a powerful catalyst for those conversations.”
SocialShield is a social network monitoring service for parents that scans, analyzes and alerts them to suspicious or potentially dangerous activity like cyberbullying and contact from strangers. Kids spend hours a day on social media and with the amount of activity that takes place parents can’t possibly review everything. Being their child’s online friend only offers a very limited snapshot of the activity since most of it happens in private groups or conversations. SocialShield enables parents to extend their parenting to their kid’s social network, giving them a peace of mind that they will be alerted of any concerning activity.
The Great American NO BULL Challenge was created by cyber safety expert and bestselling author Shawn Edgington. More information can be found at nobullchallenge.org.