What Do Kids Think of Facebook’s New Features?

November 9, 2011 at 11:51 am   0 comments

Facebook’s latest round of new features has been available for a while now, and feedback is starting to come in from all users of the site including kids and teens. In a recent survey of 2,000 teens aged 14-17, NYC-based agency Mr Youth studied opinions, concerns and anxieties teenaged Facebook users have about some of the new features, citing that many of them are “confusing, annoying, disappointing and useless.” And because of the disappointment with the interface changes, 10% of teens surveyed said would even drop Facebook – consistently the most popular social network – completely.

The main feature that teens found fault with was the constant activity Ticker which, as some described, seems like a “scrolling stalker.” 45% of the teens disliked the cluttered homepage with constant updates, and 35% felt uncomfortable with such a high level of sharing. Teens worried thatthe Ticker provided information that isn’t theirs to see in the first place, and because of the constant onslaught of updates, they saw too many useless and meaningless updates.

Only 19% of the teens surveyed felt that the updates were an overall improvement to the site, although 27% did say that the Timeline was their favorite of the new features. Despite positive reactions to the Timeline, 25% of teens said they plan to use Facebook less and Google+ more because of the cleaner and more social platform they found on Google+. Even if teens are dissatisfied with new features on Facebook – or any other social network – they are still likely to spend time on them because online networking and communication is one of the primary ways for them to interact with their friends and peers. And regardless of what social network kids and teens are on, it’s important for parents to know where their kids are spending time online and who they are interacting with.

What is the primary social network that your kids use? Do they use different networks for different kinds of activities?

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