Teens and pre-teens everywhere may have a new incentive to be safe and smart online. Yesterday, Facebook announced a new partnership with MTV’s “A Thin Line” campaign and none other than teen idol Justin Bieber. This new online safety initiative – called “Draw Your Line” – asks supporters to post an action that combats social networking dangers including cyberbullying, cyberstalking and harassment via text. Fans who post useful actions and tips are eligible for prizes including backstage passes, Facebook credits and – probably the most exciting for all the “Beliebers” out there – a personalized voicemail greeting recorded by Justin himself.
Now until the end of March, Bieber is asking fans and supporters to “dial down digital drama” by posting their most constructive actions on the campaign’s site. According to AllFacebook.com, examples of helpful actions include:
- Delete it: Delete inappropriate messages or images from your digital devices.
- Block it: Block a phone number or online user from sending hurtful or harassing messages.
- Change your passwords: Change your passwords on your phone, social networking and email accounts to prevent unwanted access to your accounts.
- Speak up: Call out someone who is abusing you or report them to the site administrators, the authorities or a trusted adult.
- Get help: Get support from a parent, teacher, friend, online resource or other trusted source if you are being abused.
Hopefully “Draw Your Line” can really catch on because of the proactive nature of the campaign and the massive fan base of Justin Bieber. With the teen star as a spokesperson for cybersafety and better online practices, maybe he can make us all “Beliebers” in ending cyberbullying and other online dangers!
How effective do you think this campaign will be in promoting online safety and awareness?