The Consumer Electronics Association recently hosted its annual tech trade show (the Consumer Electronics Show), revealing new products such as tablets and 4G phones. While these are typical gadgets revealed at the CES, a newer and more specific target this year was “tech moms.” The Kids@Play and MommyTech session featured tech products for the specific needs of parents and kids. The MommyTech aspect also addressed “how digital technology helps Moms do what they do every day.”
The Washington Post reports that parents spend approximately half of their family’s budget on consumer electronics, resulting in the focus on moms for part of the CES. Moms who spend a lot of time online are particularly active on social media sites, and are generally up-to-date on the latest tech products based on online reviews and their connections through social networking.
Many of the products targeting moms at the CES focused on better organization in everyday planning and scheduling, more convenient ways to access information about kids’ schools and activities, and more efficient ways to run errands. And hopefully targeting this new tech-crazy niche of moms and parents will allow for better online-savvy and a clearer understanding of kids’ activities. It’s important that parents themselves are knowledgeable about tech and online trends in order to better monitor and stay up-to-date about all the possibilities that their kids are met with online.
Are you able to comfortably talk to your kids about online trends that they might be caught up in?