
Kathryn Rose is an award-winning
author, speaker and social media strategist. She has
written 6 books on social media marketing, including
The Step by Step Guides to Facebook, Twitter,
SEO/Video Marketing and LinkedIn for Business, as well as
The Parent's and Grandparent's Guides to
Facebook. Kathryn also serves on SocialShield's
Parent Advisory Council, and has contributed the below blog post to
address the new Facebook Timeline.
This past December, Facebook began rolling out yet another site
redesign. This one is called "Timeline." In the updated versions of
my books The Parent's Guide to Facebook: Tips and
Strategies to Protect Your Children on the World's Largest Social
Network, and Staying Safe on Facebook: A Guide for
Teens, I address the Timeline feature and the privacy and
interactions associated with this new design.
The Timeline essentially aims to turn your Facebook profile into
an online scrapbook. Mark Zuckerberg describes the new features as
"the story of your life...a new way to express who you are." This
will eventually be mandatory for all users and cannot be reversed
so beware of any links claiming to revert your profile to the old
version, as these are most likely viruses. Do not click on
them!
Once you are notified that your Timeline is active, you will
have 7 days to review your settings and information before
everything gets published publicly.
There are also, as with all redesigns of the social network,
some privacy challenges that users should be aware of. The first
thing you will notice is that unlike in the past, if someone wanted
to see your old posts from when you first joined Facebook, they
would have to scroll to the bottom of your wall and click "See
older posts" over and over again until they found what they were
looking for. Now, old posts, photos and videos are more easily
accessible by simply clicking a specific year on your Timeline.
This could expose some older posts that you may have forgotten
about or don't want visible. Imagine you joined Facebook while you
were in college and some of the older posts contain embarrasing or
borderline inappropriate content - this can be of concern to many
people.
I suggest that once you switch to the new design, you take some
time to go through your old posts and either remove them completely
or hide them from your Timeline if you don't feel that they
represent you in a good light.
If you have been on Facebook for many years like I have, this
can be an arduous task to be sure. It takes some time to sort
through each post and decide not only if you want certain content
to be shown, but to whom. Many times, Facebook has changed the
settings on old posts to "public," meaning anyone who comes to your
profile can see the post.
To easily view your old posts, you will need to click on the
"Activity Log" button. This will bring up a screen that ONLY YOU
can see and includes a complete list of everything you've shared
from today back to when you joined Facebook. You can go through
each and every post, photo, etc. and decide if you want it
displayed on the Timeline. You can also click on the circle
next to the post and decide whether or not to allow this on your
Timeline. An open circle means it is visible and a circle with a
line through it means it is not. Lastly, you can "star" specific
posts that you want featured more prominently on your Timeline.
In the prior Facebook design, all of your personal information
including birthdate, interests, education, work history, etc. were
housed under the "Info" tab. In the redesign, this information is
located under the "Update Info" button on the right side of the
screen. You are also able to control the privacy of each piece of
information.
The one thing I really want to caution people on is that
Facebook wants you to feel comfortable sharing all the details of
your life including many pieces of information that provide great
value for identify theft. Also, remember that all of the
information you post on Facebook can be shared with advertisers and
other data collection sites. This may or may not be a concern of
yours but is worth mentioning.
There is, of course, controversy surrounding the new Facebook
redesign as there has been with all iterations of the platform. Be
sure to take time to navigate the new design and re-check your
privacy settings so you can feel comfortable and enjoy your
Facebook experience with privacy and safety in mind.